1.EXPERIENCED BASED DESIGNWe have always relied on the knowledge of specialists in various fields of outdoor, with whom we have worked. Together, we created equipment to support them during their expeditions. This is how our first products were created. Together with Wanda Rutkiewicz, we have prepared a jacket and dungarees to meet the Himalayan conditions. Along with the rebranding, we focused on permanent cooperation with testers in the product development process and gave it an organized form. |
2.COOPERATION WITH SPECIALISTSWe invited specialists from various fields of outdoor to cooperate with us, because there is no better way to verify a design and stay close to the user. We work permanently with eleven ambassadors, two climbing clubs and two rescue units. In addition, we regularly engage in sponsorship. We try to ensure that the same product reaches people who practice various sports and have different gear preferences. Only that way we can build a comprehensive image of the product and constantly improve it. |
2.COOPERATION WITH SPECIALISTSWe invited specialists from various fields of outdoor to cooperate with us, because there is no better way to verify a design and stay close to the user. We work permanently with eleven ambassadors, two climbing clubs and two rescue units. In addition, we regularly engage in sponsorship. We try to ensure that the same product reaches people who practice various sports and have different gear preferences. Only that way we can build a comprehensive image of the product and constantly improve it. |
3.DEVELOPMENTTests are not only a source of information about how a given product performs. This is also a perfect opportunity to identify the need for new projects. One of the basic assumptions of the new offer is the division of products into five series. It is not based on a breakdown by activity type, but on the approach to equipment. Thanks to the tests, we can determine whether we need to improve the product to increase the spectrum of its application, specialize it to specific conditions, or create a new one to give the user the opportunity to choose between two different functionalities. |