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BRAND

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BRAND

1.

SUM OF
EXPERIENCES

AURA is almost 30 years of experience, passion and comfort. For years, our products have been exposed to the most extreme conditions, from the highest peaks, through polar regions to deserts, providing our users with warmth and comfort. We are proud that we can design and create them in Poland.

2.

OUTDOOR
IS FOR EVERYONE

We want our products to let you enjoy nature and the outdoors. Regardless of whether they go to a eight-thousander, south pole, to the forest or to a campsite by a lake, we want them to serve you as best as possible. We create our products with an absolute love for every type of outdoor activity, because what best defines us is the belief that outdoor is for everyone.

BRAND

2.

OUTDOOR
IS FOR EVERYONE

We want our products to let you enjoy nature and the outdoors. Regardless of whether they go to a eight-thousander, south pole, to the forest or to a campsite by a lake, we want them to serve you as best as possible. We create our products with an absolute love for every type of outdoor activity, because what best defines us is the belief that outdoor is for everyone.

BRAND

3.

SIMPLICITY
AND FUNCTIONALITY

What best defines our approach to product development is simplicity and functionality. Our products are neat, balanced and carefully thought out. We leave the swag and chart fight to others. We want the product to fulfill its function and allow you to enjoy the outdoors, fully.

4.

AURA

AURA, with its visual identification, aims to show our relationship with the mountains and protection against the elements, hence the shape of the logo - a mountain enclosed in a circle. On the other hand, we wanted to reflect our approach to the product, in which we focus on functionality and solid craftsmanship. The first is based on simplicity, the second is based on the experience of our team and production in Poland. That is why our logo is simple and based on strong shapes.

BRAND

4.

AURA

AURA, with its visual identification, aims to show our relationship with the mountains and protection against the elements, hence the shape of the logo - a mountain enclosed in a circle. On the other hand, we wanted to reflect our approach to the product, in which we focus on functionality and solid craftsmanship. The first is based on simplicity, the second is based on the experience of our team and production in Poland. That is why our logo is simple and based on strong shapes.